THE KEVIN'S
BUYERS GUIDE
Unlock the Secrets to a Successful and Stress-Free Sale.
Access the Pinnacle of Luxury
For those who seek the finest in private, exclusive living.
Protecting and Maximizing the Value of Homes
Your Home, Your Choice.
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For years, the traditional way of selling your home has been part of a system that has put sellers at a disadvantage. The most well-known real estate websites have built their business models at the expense of homeowners by showing negative insights on their listings, such as days on market, price drops, and home value estimates.
“We are working with our agents and their clients to create a company that better serves homeowners.”
Robert Reffkin,
Founder & CEO, COMPASS
Robert Reffkin,
Founder & CEO, COMPASS
Your home is your most valuable financial asset. You deserve the best return so that you can buy your next home, feel secure in your retirement, or pay for your child’s education. You shouldn’t have to compromise your financial future because the system isn’t built for you.
At Compass, we’re leveling the playing field by giving individual homeowners the same playbook and best practices real estate developers and professional homebuilders have benefited from for years. We’re working with homeowners to build the smartest and safest place to list homes.
Where Homeowners Choose to Market First
We’re Here To Help
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The Compass
3-Phased Marketing Strategy
where homeowners choose to market first
PHASE 1
Private Exclusive
Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public.
OUR +
-Privately soft-launch your listing to a nationwide network of more than 35,000 top agents and their millions of clients.
-Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops.
-Sometimes you’ll find a buyer that will pay a premium for certainty and reduced stress.
OUR +
Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com – data that is lost when listings go into other platforms.
Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly, instead of an agent who may not be familiar with your home.
Have more control over your data so photos of your home and personal information don’t stay on the Internet after you’ve sold your home.
PHASE 2
Coming Soon
-Just like many companies test products with a smaller audience before launch, listing your home as a Private
-Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public.
PHASE 3
Go Live on All Platforms
Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2.
Armed with feedback from agents and buyers, we strategically launch your home on the public market to ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is launched, it will accrue days on market and visible price drop history.
